The fastest growing market! —360Lion opens up the Peru channel!
Peru cross border parcel - 360Lion opens the Peru channel!
With the rapid development of the cross-border e-commerce, Latin America, the region with the largest proportion of urban population in the developing countries and regions of the third world, as blue ocean of cross-border e-commerce with great growth potential, is opening its doors to sellers all over the world.
According to eMarketer, due to the impact of COVID-19, the net sales of retail e-commerce in Latin America increased rapidly by 63.3% in 2020, reaching $104.6 billion. During the COVID-19 prevention and control period, the growth rate of the Peruvian e-commerce market reached 900%. The doors of the e-commerce market are fully open, which also reflects the wide range of opportunities and advantages Peru offers for big sellers looking to enter the Latin American market.
In order to promote the improvement of the e-commerce ecosystem, the governments of Latin American countries have taken various measures to increase investment in e-commerce logistics infrastructure and other fields, and at the same time regulate the development of the industry through legislative and administrative means.
Peru is the fifth largest internet market in Latin America, with a population of approximately 32.8 million in 2020, the fourth most populous country in South America, with a per capita age of 30. Peruisthe sixth largest e-commerce market in Latin America in 2020 and 2021.
Peruvians spend more time on the internet than Colombians and Chileans combined, with more than 25 hours a month, and 43% of Peruvians shop online. Peru has relatively complete tax laws and high policy transparency.At the same time, in Peru, the national public debt is relatively low and foreign exchange management is relatively loose, the macroeconomic performance is good, so the market growth is strong.
Although Peru's e-commerce market is small, it has made significant leaps over the past decade, with the number of e-commerce users in Peru increasing by 32% in 2020, ranking first in Latin America.
According to data from Cámara Peruana de Comercio Electrónico, the share of Peruvian e-commerce in total retail sales increased by more than 185% in 2020 due to the impact of the epidemic.
（source：Euromonitor; BlackSip; Asociación de Emprendedores de Perú）
According to a report recently released by market research firm eMarketer, the largest segment in Peru is electronics, and more than 90% of Peruvian adults have shopped online at least once, and the fastest-growing product line in 2020 is a small market share Market segments. Local consumers account for a large proportion of Internet consumption. Products such as electronic products, home clothing, daily health, leisure and entertainment are the most popular in Peru, among which electronic and technology products are widely sold.
Peru is rich in cultural colors and has many traditional festivals. The local people attach great importance to festival celebration. Every festival will hold a grand ceremony and drink to celebrate. There are many major holidays in Peru, such as New Year, Easter, Independence Day, Black Friday, Double 11, Cyber, Halloween, Christmas, etc. Then, for online merchants, "Black Friday" represents a hugely profitable node.
To better open up the Peruvian market, it is not only necessary to analyze local consumption habits, master market information, and do a good job of selecting products on the shelves in the early stage, but also to cater to local logistics policies. It is very important to choose a high-quality logistics service provider so that your goods can be sold locally.
Now, the main online platforms in Peru include: Mercado Libre, Linio, Falabella, Ripley, etc. Entering the Peruvian market and opening up the Peruvian channel, how can the big sellers be handy?
As the first batch of logistics providers in the industry to explore the cross-border e-commerce market in Latin America, 360Lion Express has been adhering to the core values of open innovation, customer first, pragmatic responsibility, and win-win cooperation, continues to carry out technological innovation and infrastructure construction to create for customers Experience-driven, cost-effective and cost-optimized logistics solutions and helps more Chinese cross-border e-commerce companies to expand their territories and gain a global reputation. 360Lion Express has opened up Peru channels for sellers. Information is as follows:
The tax and duty threshold is $200, By using DNI (individual), the maximum total $2000 for 1 year.
Tax standard: The declared value of the goods is tax-free within 200 USD, and if the declared value exceeds $200, 360Lioncan assist in customs clearance.
The size limit of a single small bag: No more than 50CM on one side and no more than 150CM on three sides.
The recipient's DNI/RUC (required) must be provided, and the DNI personal import record cannot exceed 3 times a year.
There are two re-dispatch opportunities. After the delivery fails, the package will be returned to the sub-site for 10-15 days for self-collection.